Europe needs its own commerce intelligence layer.
AI currently optimises conversion. Alfee optimises consumer decisions. A sovereign infrastructure for transparent pricing, sustainable choice and trustworthy commerce.
Commerce AI tells you where.
Not whether you should buy.
European consumers are making the most important purchases of their lives inside systems designed to maximise spend, not value. We treat that as a structural problem.
Alfee transforms price comparison into decision intelligence.
A probabilistic engine for commerce decisions.
BuySense composes four orthogonal signals into a single, auditable recommendation. No black box, no pop-up urgency — just structured intelligence about price, time and intent.
Locates the current price within its long-term distribution across the European merchant graph.
Detects directional bias from recent multi-merchant pricing flow, weighted by volume and stockouts.
Measures historical dispersion to flag SKUs with promotional swings, FX exposure or merchant noise.
Anticipates structural drops from Black Friday, back-to-school, model-year and category cycles.
Comparing all dimensions of commerce.
Price is one variable among many. Alfee evaluates every European purchase across sustainability, repairability, warranty, local availability and predicted price evolution — so the cheapest option is rarely the smartest one.
| Dimension | New FNAC.fr | Refurbished Back Market | Second-hand Vinted Pro | Local EU Worten · PT |
|---|---|---|---|---|
| Price | €489 | €349 | €280 | €365 |
| BuySense score | 62 | 78 | 71 | 74 |
| Sustainability | C | A | A+ | B+ |
| Warranty | 24 mo | 24 mo | 6 mo | 24 mo |
| Repairability (FR) | 6.8 / 10 | 8.4 / 10 | — | 8.4 / 10 |
| Energy / yr | 11 kWh | 11 kWh | 11 kWh | 11 kWh |
| CO₂ estimate | 42 kg | 9 kg | 0 kg | 11 kg |
| Local availability | EU | EU | EU | PT · 38km |
| Predicted Δ 30d | −9.2% | −2.1% | stable | −4.0% |
| BuySense recommends | Refurbished · Back Marketbalanced score 0.86 · −€140 vs new · −33 kg CO₂ · same warranty | |||
Built on 20 years of European commerce intelligence.
Alfee inherits one of the largest historical pricing memories in Europe — a structural dataset competitors cannot retroactively assemble, accumulated catalogue by catalogue, season by season.
- A new entrant cannot retroactively observe 2008 Christmas pricing.
- Behavioural patterns of Iberian and southern-EU consumers are encoded in the corpus.
- Regional asymmetries (PT vs ES vs IT) become quantifiable advantages.
Not a roadmap. A production system.
Alfee's intelligence layer is live, observable and continuously ingesting European commerce signals. What follows is real platform telemetry, not concept art.
Turning products into machine-understandable intelligence.
Every SKU in the European catalogue is encoded as a high-dimensional embedding. The model learns what makes two products substitutable — across brands, generations, languages and merchant taxonomies — so commerce can finally be reasoned about, not just searched.
- Detects comparable items across merchants and languages
- Clusters generations and refurbished equivalents
- Understands intent: 'noise cancelling headphones' → product class
- Surfaces sustainable alternatives with similar utility
Intelligence infrastructure for European commerce.
Alfee is not just a consumer product. The same decision engine powers retailers, marketplaces, banks and the next generation of AI commerce agents — through a single auditable European API.
Built in Europe. Built for Europe.
Compute in European data centres. Models from European labs. Compliance native to European law. Alfee is independent of US hyperscalers — by architecture, not by marketing.
The future of commerce should optimise decisions, not manipulation.
Alfee is building Europe's transparent intelligence layer for commerce — sovereign by design, sustainable by default, and accountable to the citizens it serves.