Building Europe's commerce intelligence infrastructure.
Alfee is raising €5M to scale a sovereign AI decision layer for commerce across Europe. Not to prove a thesis — to deploy infrastructure that already runs.
Designed to scale infrastructure, intelligence and European expansion — not experimentation.
This raise is not exploratory. The infrastructure is already running.
The core systems exist and process European commerce signals every second. Capital is deployed to scale what works — not to discover whether it does.
- Scale infrastructure across European regions
- Accelerate AI capabilities and semantic models
- Expand merchant data coverage to 8,000+ feeds
- Build the B2B Decision-as-a-Service layer
- Deploy commercially across 6 European markets
- Secure 24+ months of operational runway
The engineering envelope is measured, not speculative.
Inspired by Pedro Rodrigues' technical estimates: a five-person engineering core delivers the platform scaling layer in twelve months. This represents the engineering surface only — not the full round.
This represents only the technical scaling layer. Data acquisition, applied AI, B2B platform, GTM, compliance and reserve are funded independently within the wider €5M envelope.
Building the European commerce intelligence team.
Phased hiring inspired by Portugal-anchored, remote-European compensation ranges. Capital-efficient, infrastructure-first, deeply technical.
The infrastructure is designed to scale operationally.
Scaleway-backed, sovereign-by-design, and projected against realistic growth curves. No exponential vanity — measured, observable expansion across compute, data and intelligence.
From product catalogues to semantic commerce intelligence.
Alfee transforms every European SKU into a semantic embedding. Commerce becomes reasonable — substitutes, refurbished equivalents, intent and sustainability all become first-class operations on a single graph.
- Understand commerce intent, not keywords
- Identify true product substitutes across merchants
- Compare alternatives by utility, price and footprint
- Recommend refurbished equivalents at parity
- Connect generations into a single product lineage
- Surface contextual commerce relationships
This becomes Europe's semantic commerce layer — the substrate every retailer, marketplace and AI agent can reason against.
Funding a strategic European AI infrastructure initiative.
Eight allocation blocks. Each represents a load-bearing component of the European commerce intelligence layer — not an expense category.
From a working engine to a European commerce substrate.
Three phases. Each one consolidates a layer of infrastructure before the next one builds on it.
Consumer Intelligence Layer
- BuySense live
- Semantic commerce
- Sustainable comparisons
- Conversational commerce
Decision as a Service
- B2B API platform
- Retailer integrations
- Marketplace intelligence
- White-label AI
European Commerce Intelligence Infrastructure
- Pan-European intelligence layer
- Semantic commerce graph
- Embedded decision infrastructure
- Large-scale B2B licensing
Europe should not outsource commerce intelligence.
Alfee is building a transparent, sovereign and explainable decision layer for the future of commerce — funded to scale, designed to last, and accountable by construction.